Chris Rawlings
founder / chief efficiency officer

Chris Rawlings, (fmr, USMC SGT.) is a 5 year Iraqi war veteran who was honorably discharged in 2008. Chris deployed multiple times to Iraq supporting aircraft and ground commands between 2004 and 2007. Upon leaving the Marine Corps, Chris went on to serve as a contractor for the Army with Northrop Grumman at Joint-Base Langley Eustis in Newport News, VA. After leaving Northrop Grumman in the Spring of 2014, Chris started his first government contracting company, Quip Tech LLC, which still operates successfully today. Apart from managing Veteran LEDs’ day-to-day operations, Chris continues to pursue professional development through Gap Internationals’ Executive Coaching Classes, and studying for his Certified Energy Manager certificate. Giving back to the community is a crucial part of his plan each year. He currently donates time as a Mentor with StartUp Virginia (a Richmond, VA based incubator), a speaker with Virginia Commonwealth University sharing his thoughts on Entrepreneurship, and a yearly donator to local non-profit Tech for Troops which supports efforts to get laptops and smart phones in the hands of veterans free of charge to help pursue professional development and job placement. When time permits you can find Chris running or biking the many trails of Richmond, competing in triathlons, or hanging out with his fiancee Jessica and their pet Australian Shepherd, Rocky.


Larry Liss
Board member chairman

Larry Liss (U.S Army CAPT. Ret.) is the Board Member Chairman of Veteran LED. Currently Larry is leading Gap International’s Veterans Business Services Division and its venture capital initiative, focused on maximizing veterans’ unique leadership strengths in corporate environments.

Larry is also an executive senior consultant at Julip Run Capital, providing capital to qualified ventures and coaching executives and entrepreneurs. He was instrumental in the remarkable success of the franchise, JDog Junk Removal® & Hauling. Owned and operated by military veterans and their families, this business grew in 30 months from 1 franchisee to over 400 territories across the US. 

For 10 years Larry was President of LVI Energy Management Systems, which was comprised of a number of divisions and nationwide offices servicing large commercial and industrial energy management systems, large scale asbestos abatement projects, industrial energy savings insulation, and fireproofing. 

Prior to his business career spanning nearly 50 years, Larry completed 7 years of distinguished service in the US Army, retiring in 1970 as a Captain of Armor and Aviation. Serving as a combat helicopter pilot from 1966 to 1968, he flew 650 combat missions. Some of his awards are: 25 Air Medals, one for Valor; the Bronze Star; 3 Purple Hearts; the Valorous Unit Commendation for Extraordinary Heroism; the Meritorious Unit Commendation; the Distinguished Flying Cross for Valor; and he was twice awarded the Vietnamese Cross of Gallantry. Larry is a graduate of Pennsylvania Military College (now Widener University).



Jason Woods (USMC SGT Ret.) is a 9 year Iraqi war veteran of the United States Marine Corps who was medically discharged in 2011. He served in Camp Lejeune, Camp Pendleton, 29 Palms, and Quantico, along with three consecutive tours in Iraq. During his duty, Jason received many honors including 2 Navy-Marine Corps Achievement Medals, Combat Action, and Good Conduct. Shortly after leaving the Corps, Jason pursued his technical career by working alongside Marines in Stafford, Virginia as a contractor. After a short stay, Jason moved back to his hometown in Richmond to work for a Microsoft consulting firm. As Jason continues his career, he has many side projects to fill his time. Apart from being a part-time DJ on the weekends, he has taken special interest in aerial drone photography and videography. While excelling at his career as a consultant, Jason now works part-time for DroneBase out of California. He has weekly and monthly drone shoots that take him all over Virginia. They range from construction projects, farming, real estate, and now, Veteran LED.

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Jessica Bareford

Human Resources / marketing director

Jessica Bareford holds a B.A. from the University of Florida and her Master’s degree in Organizational Psychology from William James College in Boston, MA. Aside from her day-to-day role in corporate America, Jessica assists the Veteran LED team in designing talent development programs, recruiting, and marketing. Her background in corporate and experience with VLED since its’ inception, has really made her a valuable asset to our team and their development. Jessica enjoys the outdoors, spending time with her family and friends, and pumpkin flavored anything year around.


daniel carter

lead project manager

Daniel Carter serves as Lead Project Manager for the VLED Lighting Team. His experience and knowledge running projects dates back to his own entrepreneurial run where he grew his commercial shipping pallet business from $0 - $1.5M+ in revenue in 2012. Upon exiting the pallet business, Daniel worked in heavy commercial utility construction with BTS Inc. in Richmond, VA, and now finally with Veteran LED.

As the Lead Project Manager, Daniel is responsible for the day-to-day project management of all VLED - Virginia contracts, often coordinating with vendors, sub-contractors, and foreman to ensure stakeholder needs are met.

“Our job is to complete projects on time, within budget, and exceed the expectations of our customers. That’s what I aim to accomplish during each project.”

Daniel enjoys spending time with his son Peyton, daily physical training, and watching how sore his co-workers get after attempting to workout with him.


don rawlings

energy manager - industrial

Don Rawlings currently serves as Energy Manager - Industrial for Veteran LED. Don joined the VLED team in the summer of 2017 after much persuasion from his son Chris to come out of retirement. Dons’ career spans 40 years to include diesel and heavy equipment repair, industrial marine sales, and electronic systems troubleshooting. His thorough technical background and continued training helped him transition into the VLED Energy Management team quite nicely. Don enjoys any and all types of racing (after racing go-karts for nearly 20yrs himself), going to the shooting range, and spending time with his family, friends, and dog Sophie. He currently resides in Powhatan, VA with his wife of 45 years, Gail Rawlings.

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lindsey peard

Energy Manager - lighting

Lindsey Peard currently serves as an Energy Manager, for the Veteran LED lighting team. Lindsey received her B.S in Health and Human Performance from Virginia Commonwealth University and recently completed Gap Internationals’s Breakthrough Intensive coaching classes for professional development. Lindsey leads our sales and business development efforts for the Tidewater area of Virginia and has been with the company since March 2017. Her experience with customer service in the restaurant and wine industries prior to joining VLED, and her passion for meeting new people has made her a tremendous asset to our sales organization. Lindsey enjoys spending time at the beach with her dog Kai, family, and friends.

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david nguyen

Warehouse manager

David Nguyen joined the Veteran LED team in 2016 helping out with everything from project management to energy auditing. Currently he serves as our Warehouse Manager, performing quality assurance checks, managing inventory, and supporting supply chain and logistics. David is a dedicated hard worker and detail oriented team member, focused on delivering high quality products, on time, directly to our customers. During his free time David enjoys spending time with his family and friends, and being active in the local craft brewery scene. He currently resides in Henrico, VA.

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aimee oflaherty

GovCon support specialist

Aimee joined the Veteran LED team in March of 2017 as a contractor to help with special projects including data entry and marketing campaigns. Since then, her role has evolved into overseeing contract and designation compliancy within VLED/QuipTech’s public sector work. Aimee enjoys working out, playing with her kids, and spending time with her husband Daniel and family. She currently resides in Chesterfield, VA.


Zach Richter

Energy Procurement and tax director

Zach Richter is the Founder and CEO of Richter Dynamics, a commercial and industrial energy services company located in Dallas, TX. For almost a decade, Zach has worked with SME’s nationwide reducing their operational expenses through energy procurement, tax assessments, and DSM projects such as LED Lighting, HVAC Controls, and Demand Response. As a licensed electricity aggregator (#80433), Zach has helped businesses nationwide identify millions of dollars in cost savings by aggregating energy usage and leveraging buying power. 

Prior to Richter Dynamics, Zach gained experience as a technical sales manager with numerous energy brokering and tax firms, but found the market was underserved by companies with the customers goals at heart.

“I was instilled with unwavering morals and values from a young age and I strive to be a man for others. I’m passionate about what we do, I stand by my word, and I truly believe in helping business owners reach their goals.”

Veteran LED and Richter Dynamics teamed up in early 2017 to meet the needs of their customers nationwide. As a one-point source for energy solutions, this duo brings an energy ecosystem of services and products unmatched in the C&I energy industry.  


Joseph Hoffman

Director of Operations

Joseph Hoffman currently serves as Director of Operations for Veteran LED and has been working with the company in some fashion since its’ inception in 2014. Joe’s career in energy began right out of high school where he entered into electrical apprenticeship, eventually earning his Master Electrical License. Joe has completed electrical installations ranging from small commercial retro-fit projects to large new construction projects. After 7 years as a technician in the field, Joe transitioned into Project Management and eventually entrepreneurship, starting his own contracting company focused on energy efficiency such as LED retro-fits, solar, and metering projects.

Originally from Kansas City, MO, Joe currently resides in Glen Allen, VA with his wife and 2 kids. In his spare time you can find Joe reading up on the latest energy technologies or various financing platforms for energy projects. He’s a nerd, and we love it!